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Intellectual property

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© 2026 Wumn Fashion Pvt. Ltd.

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On this page
  • Who can ask Wumn to take something down?
  • What must a notice contain?
  • Where do I send a notice?
  • How fast does Wumn act?
  • I posted it and I have the right. What can I do?
  • What happens to someone who copies again and again?
  • What about designs, prints and brand names?

Intellectual property and takedown

Effective To be confirmed·Version To be confirmed

Draft for legal review

If something on Wumn copies your design, photograph, print or brand, tell us. This page says how, and what happens next.

Who can ask Wumn to take something down?

In short

The owner of the copyright, design or trade mark, an exclusive licensee, or someone authorised to act for them.

Anyone else who spots a copy can use Report on it.

  • The owner. The person or company that owns the copyright in a photograph, print or drawing, a registered design, or a trade mark.
  • A licensee or an agent. An exclusive licensee, or a lawyer or agent the owner has authorised in writing. Say who you act for.
  • Anyone else. If a piece looks like a copy sold as an original, or carries another label’s name, use Report on it and choose “Not the real thing”. If a photograph belongs to another maker, choose “The photo is another maker’s”. A person at Wumn reads every report.

What you may post, in the Community Guidelines

What must a notice contain?

In short

Who you are, the work you own and your proof, a link to each copy, and why it is not allowed.

For copyright, your undertaking to bring us a court order within 21 days.

Under rule 75 of the Copyright Rules, 2013, a notice is in writing and gives:

  • Your name, address, phone number and e-mail, and, if you act for the owner, who they are and your authority.
  • The work: a description detailed enough to identify it, with a photograph or a link if you can.
  • Proof that you own it or hold an exclusive licence: a registration, an earlier dated publication, the original files, or the licence.
  • A link to each piece, post, story or reel on Wumn that copies it.
  • Why the copy infringes: that you have not licensed it, and that it is not a use the law allows.
  • Who uploaded it, if you know.
  • For copyright, your undertaking that you will file an infringement suit in a competent court and send us the court’s order within 21 days.
  • A statement that what you say is true, signed by you.

If something is missing, we write back to say what. We act once the notice is complete.

The copyright notice, in Grievance redressal

Where do I send a notice?

In short

By e-mail to Wumn’s intellectual property address, or by post to the Grievance Officer at our registered office.

Put “Takedown notice” in the subject or on the envelope.

  • E-mailTo be confirmed
  • Until thenSend it to the Grievance Officer at care@wumn.in.
  • PostDeepak Sonawane, Grievance Officer, Wumn Fashion Private Limited, Flat No. 404, Building G2, Arihant Anshula, Taloja, Panvel, Navi Mumbai, Raigad, Maharashtra 410208, India

We acknowledge your notice within 24 hours and tell you what we decided.

The Grievance Officer

How fast does Wumn act?

In short

For a complete copyright notice, we disable access within 36 hours.

It stays disabled for 21 days. Without a court order in that time, we may restore it.

How fast we act on a notice
Your noticeWe actThen
CopyrightAccess disabled within 36 hoursKept disabled for 21 days, and after that only with a court order
A registered design or a trade markDecided within 36 hoursTaken down if it infringes
An order from a court or the governmentWithin 3 hoursAs the order says

Where a piece or a post was disabled, we show that it was taken down because of a complaint. We tell the maker who posted it, and why.

How fast we answer, in Grievance redressal

I posted it and I have the right. What can I do?

In short

Write to us with your proof. We tell the person who complained, and send them your reasons.

If no court order arrives in time, we may restore it.

If something you posted was taken down and you own it, hold a licence, or the law allows your use, write to the Grievance Officer at care@wumn.in with: a link to what was taken down; why you have the right to post it, with your proof; and your name and how to reach you.

We tell the person who complained that you disagree, and send them your reasons. For copyright, what was disabled stays down for 21 days; if they send us no court order in that time, we may restore it. If a court orders it kept down, it stays down.

If you disagree with our decision, the Grievance Officer answers within 7 days. You can then appeal to the Grievance Appellate Committee within 30 days at gac.gov.in, or go to court.

If you are not satisfied

What happens to someone who copies again and again?

In short

Their shop may be suspended or closed, and their pieces taken off sale.

We look at how serious each case was and whether it happened before.

  • A record. We keep a record of what we took down for 180 days, as the law requires.
  • Repeat. A maker whose pieces or posts are taken down for copying more than once may have her shop suspended or closed.
  • Counterfeits. Selling a copy as an original, or a piece under another label’s name, can close a shop the first time.

When the rules are broken, in the Community Guidelines

What about designs, prints and brand names?

In short

A registered design, a trade mark and a brand’s name belong to their owner.

Wumn allows no counterfeits, and a person checks every piece before it goes on sale.

  • Designs. A registered design is protected under the Designs Act, 2000. For a notice about one, give its registration number and a copy of the certificate. A print, a drawing or a photograph may also be protected by copyright.
  • Trade marks. A brand’s name and logo are protected under the Trade Marks Act, 1999. For a notice, give the registration number and class, or, if the mark is not registered, proof of where and for how long you have used it.
  • Copies and common styles. A common style, such as an anarkali or a kurta set, belongs to no one. A maker’s own print, embroidery pattern, photographs and label belong to her. A piece may not carry another label’s name or logo, or be sold as another label’s piece.
  • What Wumn does. Wumn does not make, buy or stock the pieces on it. A person at Wumn checks every listing against our rules before it can be sold, we act on every complete notice, and we close the shop of a repeat infringer.

The Wumn™ name and logo are trade marks of Wumn Fashion Private Limited. An application for registration is filed.

What a maker may sell, in Selling on Wumn